What if “Just Do It” hadn’t initially been “Just Do It”?

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We are familiar with the legendary tagline “Just Do It” of Nike, the iconic Mickey Mouse logo of Disney, or the timeless “Happy New Year” melody of ABBA. But what we are yet to know is that before these world-changing ideas happened at the tip of their creators’ pencils, many dumb ideas were born. And Faber-Castell pencils are proud to have given these legends such freedom to go wild with such dumb thoughts before reaching a great one.

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Location: Berlin, Germany

Art Direction: Hajra Tariq

Copywriter : Quynh Tran Khanh

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